The North Face
Commercial
Shamghai / 2019
Brand: The North Face
Agency: PUSH Media
Part of The North Face Black Series, Shelter is a capsule built around one idea: protection without compromise. Drawing from military construction and expedition gear, the collection strips outerwear down to its essential function — hard weather, clean lines, minimal palette. DryVent, WindWall, Cordura. Each piece engineered to hold against the elements, then reworked with asymmetric fastenings, modular webbing, and a kimono jacket that folds an unexpected silhouette into technical shell.